Sales Zen
How do the world’s most successful media and AdTech sales professionals consistently close enterprise deals in the age of artificial intelligence? They stop pitching marketing tactics and start driving business outcomes.
Welcome to Sales Zen, the weekly masterclass for mid-market and enterprise advertising sales professionals, revenue leaders, and enablement partners. Hosted by industry veteran Kevin Currie, this zero fluff, tactical solo-cast cuts through the AI hype to deliver highly actionable, short form strategies you can implement into your workflow today.
We break down the entire advertising sales cycle through the lens of Authentic Alignment—showing you how to leverage AI as a powerful strategic utility to eliminate administrative noise, navigate complex internal product and operations silos, and elevate your client facing communication. You will learn top level applications of the proprietary RIGS Framework (Role, Instruction, Guardrail, Specifics) to build deep client research, decode complex RFPs, and deliver enterprise grade business acumen that positions you as a true transformation partner rather than a transactional order taker.
Whether you are looking to shorten your sales cycles, maximize account retention, streamline your post-sale handoffs, or accelerate your personal career growth in a rapidly evolving AdTech landscape, Sales Zen provides the blueprint to help you out prepare, out navigate, and out sell the competition.
No happy chat. No generic theories. Just pure, actionable sales execution. Subscribe today to future proof your sales career.
Episodes
54 episodes
AI for Presentations
Stop wasting hours on proposal development! This episode of the Sales Zen AI Podcast gives you a simple, three-step human-AI hybrid workflow to cut your development time by 80% and make your presentations instantly more persuasive...
AI For Personalized Outreach
Generic emails are dead. If your outreach still sounds like a mass-blast, you're leaving deals on the table.In this power-packed episode, we dive into the secret weapon of top-performing ad sellers: a human-AI hybrid workflow
AI For Forecasting
Is forecast management a frustrating time suck that pulls you away from closing deals? You’re not alone. Weekly forecast reviews are often subjective, slow, and full of friction between sales reps and managers.In this actionable e...
AI For Addressing Objections
Tired of hearing "It's too expensive," "Send me an email," or "We're happy with our current solution"? Salespeople spend years trying to master the perfect response, but what if you could tap into the collective wisdom of a thousand top ...
AI Research For Discovery
AI Research for Discovery MeetingsStop Guessing, Start Selling: Use AI to Research Your Prospect in 5 Minutes.This week on Sales Zen AI, host Kevin Currie cuts the research time from hours to minutes using the...
Sales Zen AI Trailer
Sales Zen AI: The Human + AI Hybrid Model for Ad SalesWelcome to Sales Zen AI, the definitive, quick-hitting podcast for the modern ad sales professional. The rules have changed. Your competition has an AI partner. D...
The Indispensable Role of Product Knowledge in B2B Sales
Unlock sales mastery! This Sales Zen episode is your guide to becoming a product expert in B2B sales. We break down the vital role of product knowledge in building trust, addressing objections, and becoming a trusted advisor. Get practical advi...
Know When To Walk Away From A Deal
In the high-pressure world of sales, the instinct is always to close the deal. But what if walking away is actually the smartest move you can make? In this episode of Sales Zen, we dive deep into the counterintuitive yet crucial skill of knowin...
The Augmented Sales Frontier: Supercharging B2B Sales with AI & The Indispensable Human Touch
Are traditional B2B sales methods falling short? In this episode of Sales Zen, we dive deep into the dramatic shifts in the B2B landscape, revealing why embracing AI isn't just an option—it's a necessity. Discover how early AI adopters a...
Master the Sales Process, Not Just the Close
Are you chasing the commission check so hard you're missing out on building lasting client relationships? This episode of Sales Zen dives deep into why top-performing sellers focus on perfecting every stage of the sales cycle, not...
Team Up to Win: The Untapped Power of Collaboration in B2B Sales
Think you can achieve peak performance in B2B sales by operating as an island? Think again. This episode dives deep into why cultivating a mindset of teamwork is fundamental to becoming a top performer. We'll discuss how actively helping...
Unlock Your Sales Instincts: Thriving Amidst Internal Headwinds
Are internal frustrations and disagreements draining your sales energy and disrupting your flow? Many sales professionals struggle with feeling a lack of control over internal dynamics. In this episode of Sales Zen, we unpack these common chall...
Beyond the Quick Close: Building Lasting B2B Relationships with Sales Zen
Tired of the relentless pressure in B2B sales? Welcome to Sales Zen, where host Kevin Currie guides you to a more fulfilling and successful sales career by integrating mindfulness with practical techniques. Discover how to trust the esta...
B2B Sales Success: Making It Easy for Clients to Say YES
Tired of wrestling with the complexities of B2B sales? Discover a more mindful and effective path to success with Sales Zen. Hosted by Kevin Currie, this podcast blends practical sales techniques with the power of mindfulness, helping yo...
Positive Mindset
Unlock Your Sales Success with the Power of a Positive MindsetTired of feeling like B2B sales is a constant uphill battle? In this candid episode of Sales Zen, host Kevin Currie gets real about the negativity that can easily creep into t...
Do Business With People Who Want To Do Business With You
Imagine a sales process with less heartbreak and more wins. This episode dives into the powerful concept of doing business with people who want to do business with you. Learn how to spot the early indicators of a strong potential fit, ...
Prioritization
Feeling overwhelmed by the constant demands of B2B sales? On this episode of Sales Zen with Kevin Currie, we build upon the power of grit by exploring the crucial skill of prioritization. Learn how detaching from immediate outcomes can sharpen ...
Grit
Unlock your inner resilience and achieve greater success in B2B sales with Sales Zen. Hosted by Kevin Currie, this podcast blends mindfulness techniques with practical sales strategies to help you navigate challenges, overcome rejection, and ta...
Understand Why They Said Yes
It's just as important to understand why a client said yes as it is why they said no.
Detach From Outcomes
Clients don't buy from you so you can mark closed won in your CRM. They buy based on the impact the partnership will have on their business.
Embrace Failure
I failed last year. Not only did I fail in hitting my goals, I failed in how I let it impact me. Sales comes with highs and lows. Learning to embrace failure will only help you succeed in the long run.