Sales Zen
How do the world’s most successful media and AdTech sales professionals consistently close enterprise deals in the age of artificial intelligence? They stop pitching marketing tactics and start driving business outcomes.
Welcome to Sales Zen, the weekly masterclass for mid-market and enterprise advertising sales professionals, revenue leaders, and enablement partners. Hosted by industry veteran Kevin Currie, this zero fluff, tactical solo-cast cuts through the AI hype to deliver highly actionable, short form strategies you can implement into your workflow today.
We break down the entire advertising sales cycle through the lens of Authentic Alignment—showing you how to leverage AI as a powerful strategic utility to eliminate administrative noise, navigate complex internal product and operations silos, and elevate your client facing communication. You will learn top level applications of the proprietary RIGS Framework (Role, Instruction, Guardrail, Specifics) to build deep client research, decode complex RFPs, and deliver enterprise grade business acumen that positions you as a true transformation partner rather than a transactional order taker.
Whether you are looking to shorten your sales cycles, maximize account retention, streamline your post-sale handoffs, or accelerate your personal career growth in a rapidly evolving AdTech landscape, Sales Zen provides the blueprint to help you out prepare, out navigate, and out sell the competition.
No happy chat. No generic theories. Just pure, actionable sales execution. Subscribe today to future proof your sales career.
Sales Zen
AI For Forecasting
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Is forecast management a frustrating time suck that pulls you away from closing deals? You’re not alone. Weekly forecast reviews are often subjective, slow, and full of friction between sales reps and managers.
In this actionable episode of Sales Zen AI, we show you how to leverage AI to transform a painful administrative task into a sharp, data-driven competitive edge. Learn the precise, two-step AI workflow that turns you into a forecasting expert and cuts prep time from an hour of soul-searching to mere minutes!
🤖 What You'll Learn:
- Become Your Own CFO: Discover the exact RIGS prompt structure to feed your raw pipeline data (deals, values, probabilities) into an AI (like Gemini for Google Workspace or ChatGPT) and get an unbiased risk analysis in seconds.
- Identify Real Risk and Upside: Train the AI to act as a Chief Financial Officer and Unbiased Risk Analyst to flag the top three high-risk deals and the top three high-opportunity deals.
- Generate Manager-Ready Talking Points: Learn the second prompt structure that takes the AI's analysis and converts it into a confident, concise, action-oriented script for your one-on-one review.
- The Power of the Hybrid Model: See how combining AI's objective analysis with your human strategy creates a "Sales Zen" approach that leads to immediate, measurable results.
Stop guessing and start running your business with insight. This is the Human-AI Hybrid model in action.
🔥 Ready to take action? Get the complete, copy-and-paste RIGS prompt templates for this episode at saleszenai.com/prompts.
Subscribe to the Sales Zen AI Podcast wherever you get your podcasts so you never miss your weekly actionable workflow. You bring the Zen, let the AI handle the grind.
From the heart of Silicon Valley, Welcome to SalesZen AI, the quick-hitting podcast for advertising sales professionals, media leaders, and adtech execs who want to master the future of selling. Join your host, KevinCurrie, a veteran of giants like Meta and the NFL, and a certified Google Generative AI Leader. Kevin is here to show you how to leverage the Human, AI Hybrid Model to consistently blow past quota. In every fast-paced episode, you get one actionable, real-world workflow, executed with secure, powerful AI tools that you can implement today. Now your host, Kevin Currie.
SpeakerWelcome to Sales Zen. So today's workflow, we're gonna talk about taking the pain out of forecast management. Let's be honest, for most ad sales reps and leaders, submitting and reviewing forecast is a huge time suck. It's often subjective. It doesn't move as fast as we want. Week to week there aren't typically a lot of changes and it takes away from actually closing deals. So we're gonna use AI to become a forecasting expert and analyst who can quickly identify risk, flag upside, and generate the exact talking points for your one-on-one when you're reviewing your pipeline. So think about it as a crisp data-driven analysis in about 60 seconds of your time. So the first part we're gonna focus on is AI as your financial copilot. So the problem we're solving is a lack of impartial analysis, right? When you look at your own forecast, you're typically optimistic. Your manager is typically overly cautious. If you are an IC and you're a seller. Your manager then takes the roll up of your forecast and rolls it up to their manager and so on, and each step is pretty much the same. The person delivering the forecast is usually overly optimistic, and the person that's receiving that information is overly cautious. So we need an objective third party to synthesize this data and tell us where the real risk and real opportunities lie. We're going to feed the A I raw forecast data and ask it to play the role of a chief financial officer. This tells the AI to prioritize financial health and risk mitigation over pure sales optimism. So step two is how we're gonna actually do this. So using secure tools like Gemini for Google Workspace Chat GPT or whatever AI and LLM, your company is using, you paste a clean unformatted version of your pipeline or forecast data right into the prompt. You don't need to worry about making it pretty. Just copy things like the list of your deals, their value, their close date, and the assigned probability. I'll get to a few more down the road as well. Remember, you don't have to write this full prompt on right now. The complete copy and paste text is your actionable download available at saleszen ai.com/prompts. So here's the RIGS structure for this first prompt. The Role is a chief financial officer and an unbiased risk analyst. This unbiased piece is key because you go in stating your optimism for the deals and pipeline. You don't want it to just repeat and prioritize the deals that you say are gonna close. You want them to be unbiased and have that risk analyst piece. The Instruction, review the provided forecast data, and identify the top three deals with the highest probability of slippage and the top three deals that represent the clearest upside potential. So again, we're boiling this down. If you have 20 deals in your pipeline, likely you're not gonna be talking about all 20 of those. They're not gonna be relevant at that particular meeting that particular week. But we really wanna hone in on what's the biggest risk and what's the biggest upside. Now, the Guardrails we're gonna use we want this to be quantitative and we want a group under high risk and high opportunity. And then the justification why This is a critical piece too, so we're not just putting in the deals that AI thinks are high risk and high opportunity. And again, as always, I can't state this enough. You need to iterate on this. So don't just take what it gives you and copy and paste that into your forecast report. Now the final piece, the Specifics. After you paste your forecast data in there, that's the specific, but this is a raw list of deals. Values, forecasted close dates, probabilities, next step, date action, potential critical blocker, days in stage, days in pipeline, historical closing rates for you and your accounts. So for instance, if your 90 percents only close at 80 or your 60, close at 65, and then the final piece is newer existing client. So that's a lot, right? But those are the key factors within your forecasting and pipeline management that you should be on top of anyway. And again, no reason to slow this down and have to listen to that again. Just go to saleszen ai.com/prompts. All of this information will be in there. So that's it. Within seconds, you'll have a CFO's eye view of your pipeline. No more guessing. Alright, the third piece of this is the strategy around your manager ready talking points. So forecasting should be about running your business, right? That's what this means in a lot of enterprise orgs. The talk is more about we need to roll up this pipeline to the next level, to the next level, to the next level. So we can forecast to Wall Street, whatever the justification is. But the truth is, this is about running your business and you need that insight. So that's the first piece, but more than likely, you need to have this information for a one-on-one, a forecasting meeting with your manager. So we have this objective analysis. Now we need to convert it into something that you can actually use in a meeting. So we're moving from analysis to communication strategy. We'll use the output from step two that we just talked about and feed it right back into ai. So we're basically telling AI, you just did the homework. Now write the report. And this is where the human and AI hybrid model shines. AI identifies the issues, you craft the strategy to address them. So the final piece of this is the actual mechanics around the conversation script. This is great. So the next prompt will shift AI's role from analyst to sales coach to generate your one-on-one script. Here's the second RIGS structure for this, the Role You are an experienced ad sales VP and coach. The Instruction based on the risk and opportunities provided below generate three conversational bullet points. For me to use with my weekly forecasting review with my manager, the Guardrails, the talking points must be focused on actionable steps, not excuses. Each point must be a single confident sentence and end with a question to prompt the manager's input. I also want you to avoid sales jargon, like leverage and synergy. Let's just get down to the action that we're gonna take on these and why our analysis is the way it is. So the Specifics, we paste the full high risk and high opportunity analysis from the AI's previous output in there. The AI just created your entire one-on-one strategy. You walk into that meeting knowing exactly which deals your manager will question, and you already have a confident, concise, action oriented response plus a closing question ready to go. That's true Sales Zen. it cuts your preparation time for this meeting from 30 minutes to an hour of soul searching down to about two minutes. We talked about the power of the human AI hybrid model and how to execute it securely to get immediate measurable results. As always, take action. Don't just listen to this. Open your AI right now. Use the process we discussed, and put this technology to work for you to see all the resources from today's episode, or to explore how the Sales Zen AI framework can scale to your entire team. Connect with me @ saleszenai.com. Ready to transform your selling. Subscribe to the Sales Zen AI Podcast wherever you get your podcast, so you never miss your weekly actionable workflow. Until next time you bring the Zen, let the AI handle the grind.