Sales Zen: Authentic Alignment in the Era of AI
How do the world’s most successful enterprise Media and AdTech sales professionals consistently close high-stakes deals in the age of AI? They stop pitching product features and start driving measurable business outcomes.
Welcome to Sales Zen, the weekly masterclass for ad sales professionals, revenue leaders, and modern dealmakers. Hosted by 30-year enterprise sales veteran Kevin Currie, this zero fluff, highly tactical show cuts through the AI noise to deliver actionable, short form strategies you can deploy directly into your sales cycle.
We break down enterprise selling through the lens of Authentic Alignment showing you how to leverage AI as a strategic utility to eliminate administrative drag, master diagnostic discovery, and sharpen executive presence. You’ll learn direct applications of the proprietary RIGS Framework (Role, Instruction, Guardrail, Specifics) to conduct deep account research, out prepare the competition, and show up as an indispensable transformation partner rather than a transactional vendor.
Whether you are looking to shorten sales cycles, handle high friction objections, separate your identity from short term outcomes, or accelerate your career trajectory in a rapidly shifting market, Sales Zen provides the blueprint to help you out think, out prepare, and out execute.
No generic theories. Just pure, actionable sales execution. Subscribe today to future-proof your sales career.
Sales Zen: Authentic Alignment in the Era of AI
Latest Episodes
Turn Difficult Clients Into Your Top Revenue Producers
Pushing back against difficult buyers with standard corporate tactics and boilerplate ROI decks only escalates friction and burns you out. Hostile enterprise buyers aren't trying to sabotage your deal; they are terrified of making a career-endi...
5 Unfiltered Ad Sales Strategies to Close Deals Faster
Most ad sales reps rely on empty "just checking in" emails and inflated pipelines to survive internal pressure, but this reactive approach destroys buyer trust and masks real revenue risks. When you focus on overcoming objections rather than al...
Stop Selling Scared: AI & Sales Resilience
The fear of making a mistake in front of your sales manager is often a far greater threat to your revenue than losing a deal. In hyper-reactive enterprise organizations, perfection culture forces media and adtech reps into safe, defensive behav...
B2B Sales: How to Turn Gatekeeper Ad Agencies into Strategic Partners using AI and Human Psychology
Treating ad agencies like hostile gatekeepers or simple delivery mechanisms for finished pitch decks guarantees stalled deals. When reps dump prepackaged media plans onto overworked agency buyers, they force defensive friction instead of drivin...
How to Eliminate Stalled Deals and Map Internal Roadblocks Using AI
Pitching a solution, getting a positive initial reaction, and then facing total radio silence is a sign of a fundamental gap in enterprise sales strategy. Moving through the sales cycle without mapping the client’s internal governance and polit...